Supporting Breastfeeding

La Leche League Canada

2014 World Breastfeeding Week in Canada

on September 29, 2014

Breastfeeding is important for the health of both mothers and babies.  Canada celebrates World Breastfeeding Week this year from October 1-7, 2014.  Twenty-two years ago, the World Alliance for Breastfeeding Action (WABA) launched its first World Breastfeeding Week (WBW) campaign.  WABA is a global network of individuals & organizations concerned with the protection, promotion & support of breastfeeding worldwide.

wbw2014-logoSmThe WABA theme for World Breastfeeding Week this year is Breastfeeding:  A Winning Goal –For Life!   “Exclusive breastfeeding and adequate appropriate complementary feeding are key interventions for improving child survival, potentially reducing deaths among children under five by about 20%. Early and exclusive breastfeeding improves newborn care and reduces neonatal mortality, which contributes to the majority of infant deaths. Breastfeeding has been shown repeatedly to be the single most effective way to prevent infant death; it plays a major role in children’s health and development, and significantly benefits the health of mothers,” notes WABA Chairperson, Dr. Felicity Savage.

On the first weekend of WBW, La Leche League groups all across Canada come together to celebrate and promote breastfeeding in their communities with picnics, walks, breastfeeding challenges, and LLLC Breastfeeding Benefits events. When breastfeeding is seen in public spaces and in the media, it increases awareness that breastfeeding is the way nature intended humans to feed our babies and that it is acceptable anytime and anywhere.


It is well known that mothers who have good support systems within their family and peer group are more likely to exclusively breastfeeding to six months and to have a breastfeeding experience that they rate as successful. La Leche League meetings are a place where mothers have found a breastfeeding supportive peer group. Within the guided discussions, they gain support at their current stage of breastfeeding, information about stages and situations they may encounter in the future and the opportunities to share the knowledge and experience they have gained as breastfeeding mothers. For those mothers who can’t attend group meetings, La Leche League support is accessible by phone, e-mail, and on our website.


La Leche League Canada wishes everyone a happy World Breastfeeding Week! Celebrate by telling at least one woman or girl why breastfeeding is important for mothers and babies everywhere.

If you need more information or have a breastfeeding problem or concern, you are strongly encouraged to talk directly to a La Leche League Leader.  In Canada, Leaders can be located by clicking  or  Internationally



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