Supporting Breastfeeding

La Leche League Canada

World Breastfeeding Week 2016 – Breastfeeding: A Key to Sustainable Development

on August 4, 2016

This Special Edition of Supporting Breastfeeding blog celebrates World Breastfeeding Week August 1 – 7, 2016. La Leche League International is a core partner.

The 2016 World Breastfeeding Week (WBW) theme “Breastfeeding: A Key to Sustainable Development” is about raising awareness of the links between breastfeeding and the Sustainable Development Goals. By recognizing that breastfeeding is a key to sustainable development, we will value our well-being from the start of life, respect each other, and care for the world we share.

In September 2015, the world’s leaders committed to 17 goals aimed at ending poverty, protecting the planet and ensuring prosperity. Together, they form the Sustainable Development Goals (SDGs). SDGs are a blueprint for global commitment and action towards equitable development and aims to first raise awareness of its links to breastfeeding and second, to foster partnerships for long-term development. The WBW theme, “Breastfeeding: a key to Sustainable Development” commemorates the start of the Sustainable Development Goals. This year, the World Alliance for Breastfeeding Action (WABA) takes up the challenge to frame infant and young child feeding strategies within sustainable development. It will enable the breastfeeding movement (and beyond) to connect with a variety of development issues over the next 15 years (by 2030) for maximum impact.

World Breastfeeding Week covers the main link areas between breastfeeding and the SDGs along 5 broad themes (1) nutrition/food security, 2) health, well-being and survival, 3) environment and climate change, 4) work productivity, empowerment, social protection,and 5) sustainable partnerships and rule of law.

The objectives of WBW 2016 are:
Inform:  To inform people about the new Sustainable Development Goals (SDGs) and how they relate to breastfeeding and Infant and Young Child Feeding (IYCF).
Firmly anchor: To firmly anchor breastfeeding as a key component of sustainable development
Galvanize: To galvanize a variety of actions at all levels on breastfeeding and IYCF in the new era of the Sustainable Development Goals (SDGs)
Engage: To engage and collaborate with a wider range of actors around promotion, protection and support of breastfeeding.


The logo depicts a ‘triad’ of two adults and an infant, which reinforces the importance of support. The proportions and forms between the two adults, have been equalized to symbolize equality, equity and the collaborative act of nurturing. The new WBW design shows an affinity with the Sustainable Development Goals campaign, but places the infant and carers at the centre.




Dr. Amal Omer-Salim, WABA’s Co-Executive Director said, “Celebrations should mark on-going efforts to learn from achievements and overcome challenges. The annual WBW celebration should be more than a week-long effort. By focusing on a broader context, longer time frame and practical yet ambitious goals, we can create sustainable and engaging campaigns. Let us campaign for a generation!

World Breastfeeding Week (WBW) has been celebrated since 1992 and is the biggest social mobilisation platform for breastfeeding. Participation has grown steadily and WBW is now celebrated in over 170 countries by more than 1.5 million individuals, with a reach of up to 30 million through mainstream and social media.


La Leche League Canada celebrates World Breastfeeding Week!  #WBW2016



If you need more information or have a breastfeeding problem or concern, you are strongly encouraged to talk directly to an accredited La Leche League Leader. In Canada, Leaders can be located by clicking or Internationally

If you have found this article helpful, La Leche League Canada would appreciate your support in the form of a donation at so we can continue to help others breastfeed. Thank you!





One response to “World Breastfeeding Week 2016 – Breastfeeding: A Key to Sustainable Development

  1. […] via World Breastfeeding Week 2016 – Breastfeeding: A Key to Sustainable Development — Supporting Bre… […]

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